Countdown to Apple iPad into China ready to re-issued new

Cook D10 General Assembly, is Siri improve the next few months we will let you feel surprise.

Apple has been really understand how to "hanging" the appetite of consumers.
Local time on the evening of May 29, Apple CEO Tim Cook (tenth in the D10 Conference was held to attend the Wall Street Journal Digital General Assembly, the D: All Things Digital) revealed that Apple holds for the TV strong interest, but denied will be introduced to the outside world has long been rumored Apple TV, the iTV. However, Cook also said that Apple is preparing to release some "incredible" new.
Cook in California This statement of position to ignite the speculation of the outside world, including the Apple TV, Apple has launched two generations of the Apple TV, but such a set-top boxes and fruit powder can not meet the expectations of Apple. For the speculation, Cook has always declined to comment at the conference, stressed to redouble our efforts in product confidentiality.
Hand Facebook,?
This year Cook as Apple's chief executive for the first time to participate in the Wall Street Journal, the annual figures of the General Assembly, and is opening guests participate. In addition to Cook, attended the D10, including Larry Ellison, Oracle founder and CEO of LinkedIn, Reid Hoffman, chairman, as well as Zynga founder and CEO Mark Pincus, etc., this session is a three- days.
Cook came to power, says there will be new products introduced, but gave no further details. Later, when asked about Apple's smart TV Apple TV, Cook said the interest in this area remains, although the set-top box market is far from the iPhone or the Mac market size, "We will move in this direction, to see what output . "
Industry has been expected that Apple will launch in the second half of this year or next year, a true sense of the Apple TV, or known as the iTV. Had once heard that Apple has to foundries Hon Hai under the order message, but was denied. Industry insiders estimate that this new product may be the same as the original iPhone epoch-making significance.
But no matter how the General Assembly moderator Mossberg and Kara Swisher asked, Cook tight-lipped about.
In addition to the still in the speculation of the iTV, Cook also talked about the voice assistant functions on the iPhone 4S Siri is described as one of the most popular features on the iPhone 4S. But the reality is that due to unstable performance, this feature has received some criticism.
Cook revealed that Apple has a lot of people are being developed on the Siri, then there will be people very satisfied with the product.
Cook said, "Siri is to do more than that and I believe that what happened in the next few months, we will let you feel surprise."
Cook referred to the Siri improvements is expected to be reflected in the second half of this year, a new generation of the iPhone. Since before the release of the iPhone 4 serious leaks, Apple has stepped up security work for the iPhone, but a few days ago is still a technology Web site posted the photo of the so-called next-generation iPhone casing, a larger screen and thinner body. Not only is the iPhone, launch the third generation iPad, the industry began to spread the Mini the iPad (a smaller version of) the rumors. (Editor's note: Chinese telecom equipment certification center website for the latest information, with Apple a third-generation high-speed wireless data transmission capability of the equipment has been required for network license sales in China this model A1430 device support WCDMA network. new iPad delay introduced in the Chinese market. dealers tend to network license in new equipment, began selling after a few weeks.)
For rumors, Cook responded yes, there is no strict standard of the product design, if it is found to introduce more versions is naturally good.
Users can also associate a new generation of the iPhone is whether Apple will be Facebook integration iOS system. Cook said that more cooperation with social networking to provide users with more experience, "please stay tuned."
Apple has reached with the social networking service provider Twitter a cooperation agreement.
Cook denied that Apple will create your own social network, "We are to be social, but not for social networking." Apple has launched a music-based social applications ping, but Cook admitted Ping not one to let Apple put into energy to do the product. Clearly, Apple is already aware of this failure.
iPhone naming convention
On the mobile phone market, competition will inevitably have to mention intelligent system with Google Android.
Cook believes that the current smartphone market is iOS and Android dominate Windows Phone system just to enter the market. "But the revolution of intelligent machines before entering the initial stage, anything could change." Said Cook, Apple's mission is to produce better products.
In fact, Apple iOS and Android, the gap seems to continue to shrink, and even previously the Apple iOS5 introduced notice has also been accused of "plagiarism" Android. Android system manufacturers such as Samsung and HTC has abandoned the sea tactical unit of the early years, focusing instead on the number of models to imitate Apple upgraded once a year, and constantly improve the user experience in software, rather than improve the hardware configuration. Samsung and HTC are taking advantage of the window period of the Apple phone to launch their annual flagship product, trying to grab market share.
Apple has always been like a surprise, Cook explained on the iPhone naming rules, breaking the previous all kinds of speculation. Cook said the iPhone 3G upgrade to the 3GS, "S" refers to the speed (Speed), the iPhone 4S "S" refers to the "Siri is.
However, when asked about the iPhone 5, Cook direct "ignore this problem. Speculation that the iPhone may mimic the new iPad, known as "The new iPhone, Apple has said that the name of the new iPad do not want to launch an outside world can guess the name of the product.
Patent tug of war between closely related to the smart phone mobile phone manufacturers, Cook expressed a headache. Cook said that for some companies to take legal action because they imitate the creative achievements Apple sued Apple, but different, but with other companies. Cook explained that the company sued Apple because it involves an industry standard key patent.
The so-called "standard of key patents," the owner of patents on fair, reasonable and non-discriminatory basis. Cook said, people can not stand some of these practices of the patent holder.
Five minutes to decide to follow Jobs
Cook in the General Assembly yesterday for the first time open to talk about his relationship with Steve Jobs, including had into how Apple Houqiaobusi era Apple and Steve Jobs differences.
During the time of his death, is the saddest time of my life. "Cook said, and later was reminded that he is to move forward," determined to replace the sadness. "Cook said Steve Jobs to teach them not to stay In the past, but to focus on the future.
Cook also revealed that the home of the original Jobs told Cook will take over as CEO, he warned Cook, do not ask what you can do, but to do the right thing.
Jobs can not be replaced, he will not try to Steve Jobs, it was not their goal in life, Cook said. Compared to Steve Jobs, Cook said, the less time spent in design and marketing.
In addition, Cook also mentioned the 1998, how Steve Jobs lured away, when Cook arrived in Compaq is not long, Steve Jobs just hired an executive search firm to find the management operations personnel, headhunters are constantly playing calls to Cook, prompted the Cook Friday night red-eye flight to fly to Apple with Steve Jobs to meet on Saturday, only took 5 minutes, Cook decided to join Apple, "I can see him not for the money to do the product, I see his talent, it immediately back to the Compaq resign. "
"Chinese workers willing to work overtime."
Cook also mentioned that Chinese foundries. The beginning of this year, Cook visited China to visit Foxconn factory in Henan, China's Vice Premier Li Keqiang met with Cook.
Cook said that social responsibility, Apple will be more transparent, including the rights of Chinese workers. Previously, Apple has been criticized for ignoring labor rights, and rarely communicate with the outside world. Cook said that Apple will be posted before an annual social responsibility report, but is now a month released once.
When it comes to business in China, Cook said, this year, Apple will focus primarily on overtime work, Apple has been working to reduce overtime, "but it is difficult to do, some people would like to work, they want to go out to work in 2012, and then returning to his village to take home as much money. "
When it comes to the iPhone's processor and touch screen glass substrate produced in the United States, Cook expressed the hope that Apple's products are more parts produced in the United States.